Kool-Aid Ice Cool - KFVS12 News & Weather Cape Girardeau, Carbondale, Poplar Bluff

6-9-2004

Kool-Aid Ice Cool

Kool-Aid Ice Cool
By: Amy Jacquin

A popular summer time drink may now be even tastier. The makers of Kool-Aid say their new Ice Cool mix offers an extra cooling sensation... one you can actually feel.

Kool Aid is a long-time favorite of kids and adults alike... And a new product, called Kool-Aid Ice Cool, is supposed to give you an extra chill not caused by ice.

First we make the traditional Kool-Aid, adding ice to make it tasty. We take its temperature after 5 minutes, and it's around 53 degrees.

Then we make Kool-Aid Ice Cool, and check its temperature, without ice, after 5 minutes. It measures almost 71 degrees... which is close to the plain tap water.

But the makers of Kool-Aid, Kraft Foods, tell me it's an ingredient used that supposed to give it an extra-refreshing feeling... Similar to the feeling you get from mint, or chewing gum.

Well, we want to see if anyone notices this extra cooling sensation, and ask them to taste it without any ice.

"Tastes like plain tap water," says News Director, Mark Little. "I don't notice much difference."

"It's okay, but it's not really any cooler," agrees Ben Lawson, a Heartland News producer.

"Oooh, no!" adds Kathy Sweeny, Assistant News Director. "Definitely not any cooler."

"I agree," says Tony Hensley, Heartland News reporter."It needs ice. There's nothing cool about this."

A couple of us admit to noticing a slight "fresh feeling" at the backs of our throats after drinking Ice Cool... but not enough to rave about.

So overall, Kool-Aid Ice Cool leaves a luke-warm impression! Kool-Aid Ice Cool earns a C-.

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