UA student anti-binge drinking PSA to air in BCS Championship - KFVS12 News & Weather Cape Girardeau, Carbondale, Poplar Bluff

UA student anti-binge drinking PSA to air in BCS Championship

Posted: Updated:
Shaquille O’Neal with University of Alabama students and faculty (Source: University of Alabama) Shaquille O’Neal with University of Alabama students and faculty (Source: University of Alabama)
  • Heartland NewsMore>>

  • Carmi woman believed to be found dead rescued from mud

    Carmi woman believed to be found dead rescued from mud

    Sunday, August 31 2014 6:53 PM EDT2014-08-31 22:53:04 GMT
    A woman, believed to have been found dead, was rescued after being stuck and covered in mud for 24 hours in Carmi, Illinois.
    A woman, believed to have been found dead, was rescued after being stuck and covered in mud for 24 hours in Carmi, Illinois.
  • Traffic alert: Construction resumes after Labor Day holiday break

    Traffic alert: Construction resumes after Labor Day holiday break

    Tuesday, September 2 2014 6:00 AM EDT2014-09-02 10:00:14 GMT
    After the long Labor Day holiday weekend the Illinois Department of Transportation is getting back to work, and that could really slow you down you head back to work.IDOT called off work for Labor Day weekend to allow smoother holiday travel.Construction work will resume on Route 14 between Interstate 57 and the town square in Benton, Illinois. IDOT officials say drivers should expect delays as crews work to patch and repave parts of the roadway.There will be lane reductions with flaggers pos...
    After the long Labor Day holiday weekend the Illinois Department of Transportation is getting back to work, and that could really slow you down you head back to work.IDOT called off work for Labor Day weekend to allow smoother holiday travel.Construction work will resume on Route 14 between Interstate 57 and the town square in Benton, Illinois. IDOT officials say drivers should expect delays as crews work to patch and repave parts of the roadway.There will be lane reductions with flaggers pos...
  • Armed robbery at Portageville store under investigation

    Armed robbery at Portageville store under investigation

    Tuesday, September 2 2014 5:34 AM EDT2014-09-02 09:34:48 GMT
    An armed robbery at a Portageville store Monday night is currently under investigation.
    An armed robbery at a Portageville store Monday night is currently under investigation.
TUSCALOOSA, AL (WAFF) -

An anti-binge drinking public service announcement filmed by University of Alabama students featuring former NBA star Shaquille O'Neal will air during the BCS National Championship.

Alabama's advertising and public relations department launched the LessThanUThing campaign in 2010. In April, the campaign gained national coverage by shooting a PSA directed by Shaq.

The PSA will play in the Miami Sun Life Stadium during Monday night's game between the University of Alabama and the University of Notre Dame. The PSA, sponsored by Bacardi USA as part of a commitment to responsible drinking, will air during the first quarter of the game.

O'Neal agreed to participate in the PSA after a student-generated Twitter campaign at UA. The 60-second spot premiered October 18, 2012.

Students and faculty members from the department of telecommunication and film helped with the filming and editing. A student from the department of theatre and dance played the starring role.

Copyright 2013 WAFF. All rights reserved.

Powered by WorldNow

310 Broadway
Cape Girardeau, MO 63701

FCC Public File
publicfile@kfvs12.com
573-335-1212
EEO Report
Closed Captioning

All content © Copyright 2000 - 2014 Worldnow and KFVS12. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.