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SOURCE Today's Business
- NBA Team Takes Fan Social Engagement Experience to New Heights -
FAIRFIELD, N.J., Oct. 8, 2013 /PRNewswire/ -- Today's Business, a rapidly growing digital advertising and social media optimization company, has announced today the addition of the NBA Cleveland Cavaliers to its client portfolio. The Cleveland Cavaliers join a hearty roster of over 60 companies across various industries including professional athletes and sports teams, medical, food distributors, luxury real estate and hospitality.
In order to build and maintain a quality reputation in the hearts and minds of a brand's fan base, it is imperative to stay on top of the ever-evolving world of social media. The Cleveland Cavaliers are an organization that recognizes the growing importance of this and chose Today's Business to bolster their already robust social media efforts.
"The social conversation is taking place 24/7 with or without us, and its influence on how our brand is perceived continues to grow," said Brandon Jirousek, Cavaliers director of digital content and operations. "Today's Business provides a valuable service that complements our internal efforts to maximize our coverage and ensures we are capturing every opportunity around-the-clock to engage with our fans and customers."
Today's Business is responsible for off-hours monitoring of the Cavaliers' social media accounts, providing 24/7 auditing to real-time direct responses. With monthly analysis reporting, Today's Business identifies and reports key performance indicators (KPIs), or trends, further optimizing the campaign.
"A group like ours is able to not only enhance the fan social engagement experience, but establish a relationship between teams and their fans outside the arena," says Billy Ash, CMO at Today's Business. "The Cleveland Cavaliers have such a loyal fan base. Their love and support for this team deserves equal attention and that is what we help the Cavs offer. Our hand-in-hand monitoring ensures that nothing is ever overlooked. And we can't even begin to express just how excited we are to be working with the Cavaliers."
With professional and personal experience in the athletics industry, Today's Business is more than qualified to understand and meet the needs of such a passionate fan base, despite the company's young age. One of their own, Tom Ottaiano, CEO, is a retired NFL player and they currently work with several athletic organizations such as King's College in New York and Sacred Heart University's Athletic program, which consists of thirty-one individual teams.
Being in such an innovative industry, Today's Business is continuously working on ways to improve through constant research and analysis. Despite frequently changing trends, Today's Business does not forget their core mission of building and maintaining relationships. They use "old school" methods and portray a "new school" attitude that in large part has contributed to their success to date.
"Since opening our doors in 2011, we have gone from providing Facebook programs for local doctors' offices to now working with one of the most well-respected and successful sports franchises," says Mr. Cervino. "This is truly a testament to our approach."
About Today's Business
Today's Business is a digital advertising company, specializing in social media optimization. Through offering services such as 24/7 social media monitoring, pay-per-click advertising. SEO, SEM, Remarketing and website design and development, Today's Business enhances companies' online presence, solidifies their brand image while expanding influence. Today's Business has over sixty clients across all industries and is headquartered in Fairfield, New Jersey with offices in Manhattan and San Jose, California. For more information please visit: www.TBSMO.com.
About The Cleveland Cavaliers
The Cleveland Cavaliers are owned by a group led by Dan Gilbert, the chairman and founder of Quicken Loans, Inc., the nation's largest online home mortgage lender. With the #1 goal of delivering an NBA Championship to the city of Cleveland, Gilbert has created an environment that focuses on excellence and innovation at all levels and in all areas. The organization owns and operates the AHL Lake Erie Monsters and AFL Cleveland Gladiators, both also playing at Quicken Loans Arena in downtown Cleveland, as well as the NBA Development League's Canton Charge operating in nearby Canton, Ohio.
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