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Michigan Family Will Meet Kirk Herbstreit, Enjoy Tailgate in Pasadena
LISLE, Ill., Dec. 31, 2013 /PRNewswire/ -- Eckrich, a part of the John Morrell Food Group, a division of Smithfield Foods, recently announced the winner of their Ultimate Tailgate sweepstakes that includes a chance to meet college football analyst Kirk Herbstreit, participate in a VIP tailgate experience and attend the college title game in Pasadena, California. William McGrath of Charlotte, Michigan is the winner of the trip for four and will attend the Tailgate and game with his son, brother-in-law and nephew. McGrath won the promotion by entering the contest through the Eckrich Facebook page.
The sweepstakes was part of Eckrich's continued support of college football and their relationship with Herbstreit who has been an Eckrich spokesperson since 2008. Eckrich featured Herbstreit in both radio and television spots and hosted the sweepstakes on their Facebook page this college football season. Fans from all across the country responded positively to the sweepstakes and entered for a chance to win. It was McGrath, however, who was the lucky winner.
"We are really looking forward to this trip and meeting Kirk," said McGrath. "This will be a once-in-a-lifetime experience and we are really grateful for Eckrich for this opportunity."
The McGrath family will be flown to Pasadena for three days and will meet Herbstreit just hours before he analyzes the final college football game of the 2013-14 season. The McGrath's will be a part of the thousands who will be in attendance at the game and the millions watching Herbstreit on ESPN.
"We received many entries from college football fans across the country who were excited for an opportunity to win the ultimate tailgate experience with Kirk Herbstreit from Eckrich," said Chuck Gitkin, vice president, marketing, innovation and R&D for the John Morrell Food Group. "This great response from Eckrich loyal consumers demonstrates their affinity for college football, Kirk Herbstreit, and Eckrich. We are going to welcome William and his family at the big game and ensure they have the ultimate tailgate experience."
Consumers are encouraged to visit www.facebook.com/EckrichMeats to learn more about Eckrich products, coupons and promotions.
Founded by Peter Eckrich in 1894, Eckrich has a rich heritage starting from a small meat market in Fort Wayne, Ind. Through it all, Eckrich meats have been recognized for their great taste and supreme quality, craftsmanship, care and pride. For more information, visit www.eckrich.com or www.facebook.com/EckrichMeats
About John Morrell Food Group
With over a century and a half of experience, John Morrell Food Group brands have become respected and well known for providing premium-quality meat products to families across the United States. With products ranging from lunchmeat and franks to smoked sausage, bacon and pepperoni, the John Morrell Food Group is an important part of consumers' mealtimes. The John Morrell Food Group offers several national and regional brands including Armour®, Eckrich®, John Morrell®, Curly's®, Patrick Cudahy®, Carando®, Healthy Ones®, Margherita® Kretschmar® and LunchMakers®.
About Smithfield Foods
Smithfield Foods is a $13 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Farmland®, Armour®, Cook's®, Gwaltney®, John Morrell®, Kretschmar®, Curly's®, Carando®, Margherita®, and Healthy Ones®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental, and food safety and quality programs. For more information, visit www.smithfieldfoods.com and www.smithfieldcommitments.com.
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