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SOURCE Planet Fitness
Nation's fastest-growing health club chain offers grand-opening memberships for just $1 at the new 25,000-square-foot club next to Kmart
MISHAWAKA, Ind., Jan. 3, 2014 /PRNewswire/ -- Planet Fitness, the nation's leading health club chain, announced the opening of a new club in Mishawaka, at 424 West McKinley Avenue, located next to Kmart. The club will offer special grand-opening memberships for just $1 down. The official grand opening was Thursday, December 19th, marking the chain's first location in Mishawaka.
The empty space has been gutted and transformed into a 25,000-square-foot state-of-the-art facility. It will be fully staffed and open 24/7, and will feature an extensive selection of cardio equipment including treadmills, ellipticals, arc trainers, and stationary bikes. Every cardio machine is connected to an entertainment system consisting of multiple widescreen HD televisions. Planet Fitness also offers upper and lower body strength machines, a 30-minute PF Express circuit, and a 12-minute ab circuit. The Mishawaka club includes a PF Spa, with multi-level tanning, Red Light therapy booths, HydroMassage® beds and massage chairs. Plus, a certified fitness trainer will be on staff weekdays, at no additional charge.
"Most important at Planet Fitness is our Judgment Free Zone. Our mission is to offer a non-intimidating atmosphere to exercise at a very affordable price," said Ron Huling, owner of the new club. "Our Planet Fitness in Mishawaka will be the most state-of-the art gym in the area."
Prices at Planet Fitness are extremely low, and start at just $10 a month. Planet Fitness stands apart from other clubs, providing a relaxed atmosphere and a low tolerance for bodybuilders. Committed to helping people of various fitness levels, clubs have a Lunk Alarm®, which is an actual beacon light and siren intended to deter members from the hard-core, look-at-me behavior found in too many gyms.
About Planet Fitness
Named one of the fastest-growing private companies in America for three straight years by Inc. magazine, Planet Fitness consisted of just four gyms in 2003 and has revolutionized the industry with a combination of extremely low prices and a unique, friendly environment called the Judgment Free Zone®. Today the company has over 700 clubs nationwide, more than 4.5 million members, and has a partnership with The Biggest Loser, the NBC reality show that airs Tuesday nights at 8 o'clock. For more information, please visit http://www.planetfitness.com/.
Ron Huling, Owner
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