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WESTLAKE VILLAGE, Calif., May 13, 2014 /PRNewswire/ -- CallSource, the industry leader in call tracking, marketing analysis and sales improvement, today announced it has received a patent from the United States Patent and Trademark Office (USPTO) for its unique Sales Profit Management (SPM) System.
The patent recognized SPM as a system and method to evaluate the effectiveness of advertising sources in generating sales leads; monitoring how the sales leads were handled; providing individually targeted training to improve sales skills; and monitoring the effectiveness of the training efforts. SPM is designed as a holistic system to help automotive retailers continuously boost sales and profits through improved call management.
"While competitors claim to offer the same services as CallSource, our patent proves that just isn't so. Our SPM is a unique and proprietary method to help automotive retailers drive sales and profits," said Andrew Price, President of CallSource Automotive. "It underscored our commitment to finding new and improved methods for helping our clients thrive."
Improved call management helps automotive retailers quickly add profits to their bottom line. The average appointment setting rate for prospects who call the dealership is just 7.8 percent, according to CallSource research. Setting just a few more appointments each week can add hundreds of thousands of dollars to automotive retailers' annual profits. CallSource, the original call tracking solution, currently tracks over 2 million calls annually.
SPM starts with measurement, helping a dealership collect and understand important metrics such as marketing cost per prospect, lead conversion rate, and profit leakage analysis. Once the baselines have been established, SPM helps dealerships analyze what they are doing well, target where profit leakage exists and evaluate how their performance compares to the rest of the industry. The SPM System also creates individual employee performance report cards on a monthly basis that can be used to proactively identify training needs and encourage employees.
SPM also helps determine which advertising and marketing resources are reaching the most qualified buyers at the bottom of the purchase funnel. This can help identify wasteful spending and ensure that dealership marketing reaches the right customers at the right time. If a prospect is lost due to poor call handling, disconnection or extended hold times, an alert is promptly sent to dealership management in time to re-connect and salvage the sale before it reaches a competitor.
SPM includes expert on-site and distance learning from automotive industry experts to help sales teams master proper call handling techniques. Training is branded and customized to the individual needs of each dealership and employee so that specific skill gaps are addressed. SPM offers a variety of training options, from interactive webinars to game-like animated scenarios.
Finally, the fully integrated, CallSource SPM gives dealerships full access to a best-in-class network of automotive partners to boost their sales performance-including call centers, online chat support, SMS texting, Internet Lead Management, customer incentive solutions and more.
The newly-patented system also serves businesses outside the automotive industry, where it is known by the CallSource brand: Results®.
CallSource has been the industry leader in call tracking and lead management solutions for more than 20 years. Based in Westlake Village, California, CallSource recently launched its patented Sales Profit Management (SPM) system to provide dealerships with call tracking, performance analysis, advisory services, online and on-site training and streamlined access to a network of top industry service providers.
CallSource serves multiple industries including automotive, home services, media, and healthcare, as well as numerous Franchise businesses. For more information about the company, visit CallSource.com.
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