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SOURCE York & Chapel, Corp.
Branded Content and Digital Marketing Prepare To Live Happily Ever After
NEW YORK, July 2, 2014 /PRNewswire/ -- Digital brand communications firm York & Chapel, Corp. announced today the company's acquisition of New York-based Mash+Studio – a social content studio that produces innovative brand campaigns built on original content, cultural insights and experiential engagements. The Mash+Studio approach merges seamlessly with the York & Chapel mission to create ways for people to meaningfully engage with the brands they love.
"Mash+Studio wanted a technology partner to augment its one-of-a-kind experiences and add a digital twist to its stories, and we wanted to align ourselves with a fearless group who understands how a brand can intersect with culture and create amazing engagements," Dave Ho, York & Chapel president, said.
Mash+Studio was named the grand prizewinner in the Engagement/Experiential Category of the 2014 CLIO Image Awards for the company's Daisy Marc Jacobs Tweet Shop campaign. The company's recent work includes the first ever Blogger Slumber Party for European hotel chain citizenM, as well as support for Epic Records' launch of Michael Jackson's new 'Xscape' album.
The company is led by social media, advertising and creative industry veteran Darryl Ohrt. Ohrt is a regular contributor to Advertising Age's Small Agency Diary, as well as Adverve. Prior to his work at Mash+Studio, Ohrt worked with clients that include Target, Home Depot, Jaguar, BIC and Timex in his roles as Executive Creative Director at Carrot Creative and founder of Humongo and Plaid.
ABOUT YORK & CHAPEL
York & Chapel is a highly successful digital marketing and branding agency working with Fortune 500 companies and well-known consumer brands that include Nikon, Samsung, Movado, Nautica, BIC, American Express OPEN and Mattel. The company's tagline, "Built for today's humans," drives the focus of York & Chapel marketing and technology work and connects to today's consumer. York & Chapel is also driven by the philosophy that every person, no matter how crazy their lives get, still wants to be loved, informed and entertained. York & Chapel provides clients with the edge to connect with consumers using the right combination of advanced technology and engagement insight.
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