Sikeston JC Bootheel Rodeo benefits local businesses - KFVS12 News & Weather Cape Girardeau, Carbondale, Poplar Bluff

Sikeston JC Bootheel Rodeo benefits local businesses

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It’s rodeo week in Sikeston, meaning more visitors are coming to town. That’s good news for local businesses.

Purse‘n’ality is your one-stop shop for your rodeo wear in downtown Sikeston. Some shoppers say they are all decked out.

“We got our boots, our cowgirl hat and we got our shirts!” Mackenzie Conway said.

They’re heading to the Sikeston JC Bootheel Rodeo, but first, they have to get the right outfit.

“It’s a rhinestone belt,” Conway said.

“It’s really flashy,” Olivia Limbaugh said.

Shop owner Jeannie Williams said along about rodeo time, a lot of people have the same idea.

“It brings in a lot of out-of-town people. All of our local people shop here because of the rodeo and we carry the bling boots and all the glitter that has to do with rodeo,” Williams said.

She said the big event has boots and belts flying off the shelves.

“A lot of times we even add more rhinestones on them, we have a lot of cowgirls that come in,” Williams said.

However, cowboys and cowgirls not only have to look good, but also eat good. The Original Fried Pie shop is a new Sikeston favorite.

“If you like traditional pecan pie, you’ll love this. It’s got the sugar, the syrup, the nuts,” owner Michael Wilkes said. “Every day we have people that come in and are in awe of what we are doing.”

Wilkes said now, because of the rodeo, it’s not just local who are loving it.

“I give them some pies and they’re like ‘oh my gosh!’” Wilkes said.

He says they’ve seen an increase in sales of about 30 percent on rodeo days.

“It brings in a lot of out of town people, it brings in people we haven’t seen,” Wilkes said.

These business owners say not only is the rodeo good for them, but the entire community.

“Everyone gets involved in rodeo,” Williams said.

The Sikeston JC Bootheel Rodeo starts at around 7 p.m. and runs through Saturday.

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